GEM PERSONAL CARE

GEM PERSONAL CARE

CREATIVE — Head of Design for Gem. Product development, conception, packaging design and creative direction.

A woman with dark hair pulled back, wearing gold hoop earrings and a white sleeveless top, holding a pink bottle of skin-loving deodorant near her shoulder, looking to the side against a light neutral background.

In early 2020, founder Georgia approached me with a burning question:

"How can we make natural toothpaste not daggy?"

The answer: Gem—a natural, dentist-approved oral care brand. With a pastel colour palette and beauty-inspired imagery, we designed products worthy of a spot next to your other Mecca favorites.

As Head of Design at Gem, I led the brand's exciting expansion into personal care, including deodorant and SPF skincare, along with the launch of 'Club Gem' merchandise to accompany the deodorant release.

Various bottles of skin-loving deodorant in pastel colors on a shelf.
A woman wearing gold hoop earrings and a black sweatshirt with white embroidered text that reads "Club Gem" and "STAYFRESH EST 2024."
Gem Branding and Packaging Design
A white tiled countertop with several pastel-colored tubes of cosmetic or skincare products and a pink scalloped tray displaying two more tubes of skincare products, all in a minimalist, modern setting with a green tiled wall in the background.
A green shelf with multiple rows of skincare products, including bottles and tubes, in pastel shades of green, beige, and white.
Multiple toothpaste tubes and boxes on a beige surface with a plain white background.
A white salon chair in front of a large wall mirror with an LED light frame. Next to it, a table holds small color chalks or pastels. Behind the chair, a large poster displays a close-up of a woman's face with a skincare product near her eye.
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