In early 2020, founder Georgia came to me with a burning question:

“How can we make natural toothpaste NOT daggy?”

The answer? Meet Gem – a natural, dentist-approved oral care brand. Featuring a pastel colour pallet and beauty-focused imagery, we were able to create products which would sit comfortably on your shelf between your other Mecca goodies.

I continue to work with Gem on their new product development and packaging, from conception to launch.